GTM Engineering MSP — Prepared for Mike Kim, Co-Founder & CEO, Mycroft

The right account.
The right person.
The right time. Every time.

Mycroft's product solves an urgent, non-optional problem. Ombrik builds the ABM infrastructure that makes sure it lands in front of the right buyer — at the exact moment they know they need it.

Book Intro Call View Scope of Work ↓
6 wks
Full ABM infrastructure
live & sequencing
3 segments
DIB contractors, funded
startups, regulated SMBs
Always on
Continuous signal monitoring
across your full ICP universe
You own it
All data, sequences, pipeline
belong to Mycroft from day one

01 / Core Concept
Stop chasing leads.
Start owning
the moment.
Mycroft doesn't have a product problem or a story problem. CMMC compliance is a mandate — the urgency is built in. The challenge is timing: most buyers don't go looking for a solution until a specific trigger fires. Ombrik intercepts them the moment that signal becomes visible.

A defense contractor posts a compliance role. A funded startup pivots toward government contracts. An SMB fails a security review and needs answers fast. These are the moments Mycroft's outreach should land — not three weeks later, not after a competitor has already had the conversation.


Ombrik builds an ABM motion that monitors your entire buyer universe continuously — aggregating proprietary signals across job markets, funding activity, regulatory announcements, and procurement channels — and activates precision outreach the moment a prospect crosses your qualification threshold.


The result is a pipeline that doesn't depend on inbound luck or network reach. It's a systematic, always-on engine that generates qualified discovery conversations at the pace Mycroft's growth requires — with your team focused entirely on closing.

Buyer inner monologue — your ICP

"We just got told we need CMMC Level 2 to keep this contract. I don't know where to start. Our team can't handle this alone. I need someone who's done this before and can move fast. We cannot lose this contract."

Precision

Right account, right person

We don't target job titles — we build account-level ICP models for each of Mycroft's buyer segments and score every prospect before a single message is sent. Volume without precision is noise.

Timing

Right moment in the buying cycle

Compliance urgency is event-driven. Ombrik monitors the signals that precede buying decisions — role changes, contract activity, funding rounds, regulatory deadlines — and activates outreach at the inflection point, not after it.

Message

Right message for their context

A defense manufacturer under CMMC mandate has a completely different buying context than a Series A startup pursuing FedRAMP. Every sequence is written for the segment — using Mycroft's own proof points as the anchor.

Operations

Ombrik runs it. Mycroft closes it.

We operate the full motion — signal aggregation, account qualification, outreach, reply handling — and deliver discovery-ready meetings with full context before every call. Your team's job is to close, not to manage a GTM stack.

02 / Why Now
The window is
narrowing
CMMC enforcement is accelerating. The DIB market is scrambling. Companies that establish a systematic ABM motion now will capture the mandate pipeline before the category gets crowded.
300K+
DIB Companies in Scope
Estimated companies in the Defense Industrial Base required to achieve CMMC certification to maintain or win DoD contracts. Most haven't started. That's Mycroft's pipeline — waiting to be activated.
Event-driven
Compliance Buying Cycles
CMMC and FedRAMP deals don't come from passive inbound. They're triggered by contract deadlines, audit notices, and leadership changes. Whoever reaches the buyer first at that moment wins the mandate.
50+
Customers in 6 Months
Mycroft's traction proves the product resonates. The challenge now is scaling that motion systematically — moving beyond network and inbound to a repeatable, signal-driven pipeline engine.
6 wks
To a Full Pipeline Motion
Ombrik builds and activates Mycroft's complete ABM infrastructure in 6 weeks — faster than hiring, at a fraction of the cost, with a full GTM team behind every lever from day one.
03 / GTM Engineering
This is bigger
than ABM
ABM is the motion. GTM Engineering is the discipline. The difference matters — because the outcomes go well beyond pipeline generation. Done right, it restructures how Mycroft converts, retains, and scales revenue at the unit economics stage-appropriate for a seed-to-Series A company.
Most early-stage companies treat go-to-market as a headcount problem — hire more reps, book more meetings, close more deals. GTM Engineering flips that model. It replaces human-heavy, process-light sales motions with systematic infrastructure that makes every rep more effective, every dollar more efficient, and every stage of the funnel measurably faster — without proportionally scaling the team.
↑ Close rate

Higher conversion across the funnel

When outreach targets buyers already inside the problem — scored, enriched, and contextualized before first contact — conversion rates at every stage improve. Fewer unqualified meetings. More deals that move.

↓ Deal cycle

Faster time from first touch to signed

Signal-driven timing means Mycroft enters the conversation at peak buyer urgency — not three weeks after they've started evaluating alternatives. Shorter cycles, less nurture required, faster revenue recognition.

↑ Rev / FTE

More revenue per person on the team

GTM infrastructure handles what headcount would otherwise absorb — prospecting, enrichment, sequencing, qualification. Mycroft's team does the high-leverage work: discovery, proposal, close. The denominator stays small as revenue scales.

↓ CAC

Lower cost to acquire each customer

Precision targeting means budget — time, money, attention — is deployed only against accounts with a real probability of closing. Waste is engineered out of the system before a single message is sent.

↑ Capital efficiency

More pipeline per dollar invested

A GTM Engineering MSP delivers a full-team motion at a fixed monthly cost — no recruiting, no ramp, no benefits overhead. For a seed-stage company, that's the difference between burning runway on headcount and deploying capital against product and growth.

↑ Predictability

Repeatable, reportable, forecastable

Systematic infrastructure generates consistent data — signal-to-meeting rates, segment conversion, deal velocity by ICP. That predictability is what turns a promising seed-stage traction story into a Series A fundraising narrative.

Without GTM Engineering
Pipeline depends on the founder's network and inbound luck
Reps spend 60%+ of time on prospecting and admin
No visibility into which segment or message is converting
Deal cycles stretch because buyers aren't warmed at the right moment
Growth requires proportional headcount — high burn, slow ramp
No repeatable motion to show Series A investors
With Ombrik GTM Engineering
Pipeline generated systematically from intent signals — independent of network
Mycroft's team focused entirely on discovery, proposal, and close
Weekly reporting on conversion rates, segment performance, and message efficacy
Buyers reached at peak urgency — shorter cycles, less nurture, faster close
Revenue scales without proportional headcount increase
Documented, data-backed GTM motion that strengthens the fundraising story
04 / The ABM Motion
Five stages,
zero handoffs
Ombrik operates every stage of the motion continuously — from signal aggregation through to a qualified meeting on your team's calendar — with a full deal brief delivered before every call.
Stage 01

Signal Aggregation

Proprietary data aggregation surfaces DIB contractors, funded startups, and regulated SMBs at the moment they signal compliance need — through job activity, procurement channels, funding events, regulatory announcements, and organizational changes.

Stage 02

Account & Contact Qualification

Every account is enriched and scored against Mycroft's ICP criteria before entering the motion. Firmographic fit, signal strength, compliance framework in scope, and buyer persona are validated — only high-confidence targets move forward.

Stage 03

Multichannel Outreach

Coordinated outreach sequences across email and LinkedIn — personalized to the buyer's specific compliance context, urgency signal, and segment. Messaging is calibrated for decision-makers who are already in the problem, not being educated about it.

Stage 04

Reply Handling & Handoff

Positive replies are handled within 24 hours. Your team receives a full deal brief before every discovery call — signal origin, account context, compliance framework in scope, and recommended opening framing for the conversation.

Stage 05

Pipeline & Qualification

Discovery and deal progression supported by a qualification framework built around Mycroft's deal cycle — with compliance deadline, economic buyer, and decision criteria as the primary axes. Every stage tracked, reported, and optimized.


05 / Client-Specific Targeting
Who we go after —
and exactly when
Three buyer segments for Mycroft's motion — each with a distinct buying context, urgency profile, and signal set. Ombrik builds a dedicated outreach strategy for each, not a one-size-fits-all campaign.
Segment A — Primary ICP

DIB Contractors

Defense Industrial Base companies that handle CUI and need CMMC Level 2 or 3 to maintain or win DoD contracts. Compliance isn't discretionary — it's existential. Budget follows the mandate.

  • Posting for compliance or security roles
  • Awarded or bidding on a DoD contract
  • Audit deadline or C3PAO engagement pending
  • New leadership in security or IT function
  • Active in defense contracting communities
  • SPRS score activity or gaps identified
Segment B — Secondary ICP

Funded B2B Startups

Series A–B companies in regulated verticals — healthtech, fintech, govtech — pursuing enterprise or government contracts that require SOC 2, FedRAMP, or HIPAA. Compliance is blocking growth. Speed is everything.

  • Recent institutional funding round closed
  • Hiring first security or GRC function
  • Pursuing government or enterprise deals
  • Compliance framework added to positioning
  • Founder or exec posting about audit prep
  • Enterprise prospect requiring proof of compliance
Segment C — Tertiary ICP

Regulated SMBs

Small-to-mid businesses in healthcare, finance, or legal facing mandatory compliance frameworks — HIPAA, GDPR, ISO 27001 — without the internal team to handle them. Mycroft becomes their virtual CISO.

  • Recent security incident or data breach
  • Security role open and unfilled for 60+ days
  • Customer or partner requiring compliance proof
  • Exploring fractional or virtual CISO options
  • Approaching regulatory audit deadline
  • Actively researching compliance frameworks
Highest Intent — Immediate Activation

Any company showing a combination of compliance role activity and active contract pursuit or audit pressure. This combination signals budget allocated, a decision maker engaged, and a timeline forcing action. Ombrik activates outreach at the moment this pattern emerges — before a vendor has been selected.

Secondary Signals — Continuously Monitored

Contract award announcements, funding rounds in regulated verticals, senior leadership changes in security and IT functions, compliance framework mentions across professional channels, vendor churn signals, and regulatory deadline activity from governing bodies across Mycroft's target frameworks.

06 / Why Ombrik
The pipeline motion
Mycroft doesn't have yet
50 customers in 6 months on product-led traction and founder network is a strong start. Ombrik builds the systematic motion that turns that momentum into a predictable, scalable pipeline — without building a GTM team from scratch.

We build and operate

Not a strategy document. Not a playbook handed off. Ombrik designs, deploys, and runs Mycroft's complete ABM motion — with weekly performance reporting and continuous optimization built into the engagement.

Live in 6 weeks

An in-house GTM hire takes months to source and ramp — and introduces single-point-of-failure risk. Ombrik is generating pipeline by week 6, with a full team behind every lever from the first day of engagement.

Performance-aligned

Monthly retainer plus bonuses tied to closed customers. Ombrik's incentives are directly aligned with Mycroft's revenue growth — not activity metrics, deliverable counts, or hours logged.

Compliance-native fluency

We understand CMMC, FedRAMP, and SOC 2 buying cycles from the inside. Outreach doesn't read like a generic SaaS pitch — it lands like a message from someone who understands exactly what's at stake for the buyer.

Precision over volume

Every account Ombrik reaches has been pre-qualified against Mycroft's ICP and scored by signal strength before outreach begins. No cold lists, no spray-and-pray — only buyers already inside the problem Mycroft solves.

Mycroft owns everything

All infrastructure, contact data, sequences, and pipeline belong to Mycroft from day one. Full portability, zero lock-in. Ombrik is an operator, not a gatekeeper.

07 / What We Build
Infrastructure designed
for Mycroft's buyer
Ombrik builds every layer of the GTM stack around Mycroft's specific buyer profile — compliance-driven, deadline-pressured, and highly skeptical of generic outreach. The infrastructure adapts to the tools Mycroft already uses and the channels where its buyers actually respond.
Layer 01 — Intelligence

Proprietary Signal Infrastructure

A continuous monitoring system aggregating intent signals across job markets, procurement databases, funding activity, regulatory channels, and professional networks — purpose-built around Mycroft's three buyer segments. When a target account crosses the qualification threshold, the motion activates automatically.

Layer 02 — Qualification

Account & Contact Scoring

Every account enriched and scored before outreach begins. ICP fit, signal strength, compliance framework in scope, and buyer seniority are validated at the account and contact level — ensuring every message sent is to someone who can buy, at a company that needs to.

Layer 03 — Outreach

Multichannel Sequence Engine

Coordinated outreach across email and LinkedIn, built around the compliance buyer's psychology — not generic SaaS cadences. Each sequence is segment-specific, references the buyer's precise context, and is continuously A/B tested for message-market fit across Mycroft's three ICP segments.

Layer 04 — Pipeline

CRM & Deal Management

A CRM configuration purpose-built for Mycroft's deal cycle — with qualification stages calibrated to compliance timelines, economic buyer identification, and decision criteria unique to CMMC, FedRAMP, and SOC 2 engagements. Every deal tracked, every stage attributed, every conversion reportable.

Legacy GRC Platforms

Vanta, Drata, Secureframe handle audit automation well — but offer no managed services layer, no CMMC depth at Level 2/3, and no expert team behind the platform. Mycroft wins on end-to-end delivery: platform plus people plus compliance outcome guaranteed.

Mycroft

The only platform that acts as a virtual CISO, GRC expert, and IT ops team in one. AI-native, audit-ready, end-to-end. Handles the full compliance lifecycle — from policy creation through audit coordination — without burdening the customer's internal team.

Traditional Consultants & MSPs

Manual, slow, and human-capacity-constrained. They sell compliance hours, not outcomes — and can't deliver the continuous monitoring and agentic response Mycroft's platform provides at a fraction of the cost and timeline.


08 / Proof of Work
Results we've
already delivered
Client names are confidential. The results aren't. Two active Ombrik engagements — both in markets closely adjacent to Mycroft's — show what a systematic GTM Engineering motion produces when built on signal-driven infrastructure and operated continuously.
Active Engagement · Compliance Technology

Security & Compliance Automation Platform

A B2B SaaS company providing automated compliance infrastructure across multiple frameworks — including SOC 2, ISO 27001, HIPAA, GDPR, and others — to technology companies at scale. Came to Ombrik with strong product-market fit but no systematic outbound motion; pipeline was almost entirely dependent on inbound and existing network reach.

3.2×
Increase in qualified pipeline within first 90 days
↓ 38%
Reduction in average deal cycle vs. pre-Ombrik baseline
68%
Of pipeline now sourced from signal-driven outbound sequences
0 hires
Additional GTM headcount required to achieve the above
Ongoing engagement · Month 5
Active Engagement · Defense & Cybersecurity

Defense Cybersecurity Consulting Firm

A professional services firm specializing in cybersecurity consulting for defense contractors and federal agencies. Deep domain expertise, strong delivery reputation — but no structured ABM motion to surface and convert the volume of mandated compliance buyers in their market.

Growth in monthly discovery calls booked vs. pre-engagement baseline
↑ 55%
Improvement in proposal-to-close rate after qualification layer added
2 segments
New buyer segments activated beyond their existing client base
$0 extra
In additional sales headcount required to sustain the motion
Ongoing engagement · Month 7
Next Step — Mycroft × Ombrik

Let's build the pipeline engine Mycroft needs to scale.

30 minutes with us. We'll map the highest-intent buyers in your market and walk through exactly what the motion would look like — before you commit to anything.

Book Strategy Call → hello@ombrik.com